When it came to this years’ conference, our design and marketing team set out to differentiate our conference brand from previous years, think outside the box and spice things up. After all it was our 5th Users Conference, so why not?
Our Design Lead, Romeo Martinez put together a case study explaining the design process behind EN18. Below is an abbreviated verison, for the full article click the link at the bottom! Enjoy.
EN18 Design Case Study
Back in 2013, Employee Navigator put on its first Users Conference at the Omni Shoreham in Washington D.C. There were a total of 70 people in attendance. The event was designed to bring together Employee Navigator users and partners for three days of strategic sessions, product trainings and discussion panels.
Fast forward five years. 2018.
The Employee Navigator Conference is now averaging about 700 attendees, with 27,000 companies, representing roughly 3 million employees using us as their enrollment system. It has quickly become one of the largest Users Conferences in our industry. And let me tell you, insurance brokers like to party.